PDF What CEOs Expect From Corporate Training: PDF

by William J. Rothwell

What CEOs Expect From Corporate Training: Building Workplace Learning and Performance Initiatives That Advance
William J. Rothwell, John Lindholm, and William G. Wallick

Obviously, what the co-authors share and discuss are the expectations of specific CEOs prior to the publication of this book (2003). I have no idea how many of them are CEOs now, nor to what extent (if any) their expectations have since changed. That said, it seems safe to assume that corporate boards and CEOs are under increasingly greater pressure to justify a substantial investment of resources in formal, informal, and "blended" learning initiatives. Now more than ever before, they expect those initiatives to be in proper alignment with overall strategy and help to achieve ultimate business objectives. What we have in this volume is an analysis co-authored by Rothwell, Lindholm, and Wallick of four primary sources of research data concerning CEO opinions of Workplace Learning and Performance (WLP) professionals, more specifically "the roles that should be played and the competencies that should be demonstrated by those whose job titles were once `trainer,' `training and development practitioner,' or `human resource development (HRD) professional.'" Rothwell, Lindholm, and Wallick's book is primarily based on three research studies, supplemented by their interviews of more than 70 CEOs from a broad cross-section of organizations.

The three studies are:

ASTD Models for Workplace Learning and Performance: Roles, Competencies and Outputs The researchers obtain responses to two major research questions:

1. "What competencies do WLP professionals, senior WLP professionals, and line managers perceive as currently required for success in workplace learning and performance?

2. "What competencies do WLP professionals, senior WLP professionals, and line managers perceive will be required in five years?"

Study of CEO Perceptions of the Competencies of Workplace Learning and Professional Models The researchers obtain responses to three major research questions:

1. "What are the major business challenges CEOs perceive to be impacting their businesses?"

2. "How do CEOs perceive workplace learning programs to be linked to business challenges?"

3. What competencies do CEOs recognize to be most important for the person responsible for workplace learning?"

The third study, CEOs' Perceptions of Trainer Roles in Selected Multihospital Health Care Systems, focuses on how CEOs perceived the roles of WLP professionals, compared with their perceived roles against the seven suggested WLP roles, [i.e. manager, analyst, intervention selector, intervention designer and developer, intervention implementor, change leader, and evaluator] and further compared these perceived roles to the formalized job descriptions from the surveyed organizations. Sixteen CEOs from the largest health care systems in the United States were interviewed." Those who read this book are provided with Rothwell, Lindholm, and Wallick's analysis of the responses.

Presumably there will sometimes be a gap (perhaps a wide gap) between what a WLP professional assumes her or his CEO's perceptions and expectations to be and, in fact, what they really are. For that reason, the authors strongly recommend, if their readers have not already done so, that they select those questions that are most relevant to their organization's immediate needs and ultimate objectives, then obtain responses to them from their own CEO. "Questions to Ask Your CEO" are provided in Appendix A. I presume to add my own suggestion that, once the a CEO’s perceptions and expectations have been determined, ask every other member of the given organization’s leadership team to suggest what she or he thinks they are, then have everyone get together to discuss the responses; more importantly, to discuss why there are (if any) discrepancies between assumptions and realities. Just a thought….

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Book Title
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Release date 03.02.2003
Pages count300
eBook formatHardcover, (torrent)En
File size7.7 Mb
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